Chef Luigi's story starts way back... Born into a big Italian family, baking and cooking was a way of life. From the age 6 Luigi was tasked with helping his "Mama" in the kitchen, learning first hand how to bake and cook with passion♥

Luigi  graduating from his "mama's kitchen" then sought to gain further experience, he in rolled at the South African Chef's Accademy where he excelled in pastry, graduating & earning the accolade of Chef of the Year.

It was clear that Luigi had a bright future ahead of him and soon gained over a decade of experience in the greatest 5 star hotels throughout South Africa, earning his black buttons in the industry.

But something was missing.... Luigi  felt that all people deserved the taste the passion, the love that he created in his food.... 

And so I♥MY FOOD was created, bringing the LOVE of FOOD directly to the people, while on their daily journeys and in the comforts of their homes.